One of the most common questions we hear from marketers is “how can I improve my email open rates?” While many marketers resort to tricking people to open emails (never a good idea!), we recommend a thoughtful approach that focuses on providing value to your subscribers, communicating with them when they want to hear from […]

Google Digital Marketing Courses are intended to guide students and marketing professionals & make them learn Digital Marketing channels, strategies and related practices that can help them channelize and optimize their digital marketing Google campaigns. According to The Digital Marketing Institute, “150,000 digital jobs predicted by 2020 and there are not enough digital professionals to fill them. […]

When it comes to digital marketing strategies, you can create a lengthy scroll of every available technique or technology available today. While you’ll likely hear plenty of suggestions that all or some digital marketing strategies are better than others, which ones are the most essential? To compete in the overly competitive digital landscape of 2021, […]

Email marketing gets a bad rap. The controversy about email marketing is a quagmire that leaves many business owners in confusion in its wake. According to a new study by the Direct Marketing Association, email marketing delivers the highest return on investment of all media available to marketers. The study also projects that email driven […]

Many online businesses look at email marketing as a viable means of directing traffic to their website. Buying lists from a third party can be expensive. This type of email marketing is often viewed as spam because the recipient did not ask to receive the material you sent. Most businesses that use this type of […]

Email marketing has made a huge buzz in the online industry these past few years. Studies by AMR Research have shown that targeted email marketing campaign generated about 7 to 12 times the response rate of the traditional snail-mail marketing. Email marketing has been the easiest strategy to do since the emergence of the internet. […]

Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective customers, send out invitations, or make special […]

Marketing through email has become a very popular way of marketing today. With the advent of the Internet, technology has broadened the scope and ways of marketing. Email Email is short for electronic mail. This is one of the main reasons why people use the Internet. About two decades back, no one actually realized that […]

If you have looked into email marketing, you have probably come across an email marketing agency or two. You may have even encountered the concept of email broadcast software and mailing list lead generation. But, if you are unfamiliar with the inner working of these strategies, they can seem very confusing. In this article, we’ll […]

Highly competitive, marketers embraced the new technology and the need has arisen to send graphically appealing newsletters and marketing messages. You have only seconds to capture attention, and the right picture will grab quicker than the right copy, as they say, “a picture can be worth a thousand words”. Just ask your clients if they […]