Google Digital Marketing Courses are intended to guide students and marketing professionals & make them learn Digital Marketing channels, strategies and related practices that can help them channelize and optimize their digital marketing Google campaigns.
According to The Digital Marketing Institute, “150,000 digital jobs predicted by 2020 and there are not enough digital professionals to fill them. This provides those studying digital marketing with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply.”
1. Introduction to Digital Marketing – Google Digital Unlocked Course
This course module offers students a comprehensive overview of the digital marketing landscape and presents all the key concepts and vocabulary that are incorporated in subsequent modules.
2. AdWords Fundamentals Course
Digital Advertising gives you a chance to focus on your advertisements to the kind of clients you need, and sift through those you don’t. The time you plan to advertise on the web with AdWords, you can utilize distinctive targeting techniques to achieve potential clients’ right at the time when they’re hunting down your items or administrations.
The modules in this course help students build up an essential comprehension of AdWords and get ready for the AdWords Fundamentals exam.
3. Search Advertising Course
Advertisements on the Google Search Network aid advertisers contact the ideal individuals at the opportune time utilizing important keyword records. The modules in this course help students build up a solid comprehension of search advertising optimization excellent practices and get ready for the Search Advertising exam.
4. Display Advertising Course
The modules in this Google Digital Marketing courses cover what the diverse sorts of display ads are, the means by which they work and best practices for campaign administration in readiness for the Display Advertising exam.
It can help you contact individuals while they’re going through their most loved sites, demonstrating a companion YouTube video, analyzing their Gmail record, or utilizing mobile applications and sites.
5. Mobile Advertising Course
The modules in this course acquaint you with the developing significance of smartphones and mobile advertising. In addition, it sets you up for the Mobile Advertising exam as well. You will figure out mobile Ad campaign methodologies, best practices and a lot more.
6. Video Advertising Course
A video is one of the most incredible approaches to make a real association with potential clients. The modules in this digital marketing course by Google clarify the significance of video, survey how video campaigns work and offer video promotion best practices in planning for the Video Advertising exam.
7. Shopping Advertising Course
Shopping advertising campaigns put your product images, cost, and business name directly before the individuals, hunting down for what you offer on Google.
The course modules in this course cover the creation and administration of your Google Merchant Center account, optimization of shopping campaign and befitting practices in planning for the Shopping Advertising exam.
8. Analytics Course
The Analytics Google Digital Marketing covers a review of Google Analytics; why it is imperative, how it works, and how to get around within the Analytics tools.
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9. Tools and Best Practices Course
An effective advertising campaign requires befitting planning and arrangement. Students ought to utilize the assets in this course to help comprehend their prospects and competitor scene, investigate the latest digital marketing trends and keyword searches in their industries.
10. Google My Business Course
Despite the fact that making a Google My Business page is not a prerequisite of the Google Online Marketing Challenge, checking on and sharing this information to your business partner can be exceptionally valuable for further building up your customer’s online presence.